Here are some of the first reactions by UK press and social media to the theatrical run of FUTURE MY LOVE. Maja Borg's film is currently playing in Bristol, London, Nottingham, and Sheffield. Over the next few weeks, the documentary is to open in Bournemouth, Derby, Edinburgh, Glasgow, and Great Torrington. All upcoming screenings here.
The Guardian compares Maja Borg to essay filmmaker Chris Marker and writes:
"If there's something self-conscious about the framing, the core is provocative and outward-looking: in searching for solutions, both for her own unhappiness and everybody else's, Borg transforms the personal into the unmistakably political."
Sight & Sound magazine featured FUTUE MY LOVE as Film of the Week on the BFI website:
"With Borg, there’s also an earnest, endearing fragility; she is quick to turn her analysis on herself and her relationship’s past failings, and there’s no smug, over-worthy indignation in her honest recognition that the hardest thing to change is ourselves."
View London gave the film 4 stars:
"Bold, beautiful and educational, Future My Love is a thought provoking and stylishly experimental piece of art that showcases Maja Borg’s unique capacity for filmmaking and cements her as a talent to watch. Recommended."
In the February 2013 edition of Dazed and Confused, "cinephile extraordinaire" Mark Cousins says about FUTURE MY LOVE:
“Maja’s Future My Love is a passionate, inventive epistle about the end of days. It’s a rare, lovely, generous, caring, hurt, recovering film, like Adam Curtis meets Star Trek. I loved it.”
The film had its world premiere at the Edinburgh International Film Festival, in competition for the Michael Powell Award for the best British film. Chris Fujiwara, Artistic Director of EIFF, called it a "visionary documentary".
Influential Scottish magazine The Skinny has given the film four stars (the highest rating among their EIFF reviews):
"Complimented by a resonant orchestral score and feather-soft narration, Future My Love is beautiful, but never flimsy. While its originality resides in the suggestion we are married to damaging societal structures, its ambition lies in its faith we would ever consider a divorce."
Also by The Skinny, introducing an additional interview:
"So emerged Maja Borg’s film of future and economy, with honesty clasped to its core. Surely reason enough to applaud. But the Swedish filmmaker has also sacrificed her own experiences with love on truth’s insatiable altar to further illuminate matters."
There have been dozens of Tweets following the world premiere, all very positive, such as this one from @robertoalien:
"Maja Borg's @FutureMyLove beautiful, moving, poetic, important @edfilmfest like it, love it, share it, retweet it!"